Questionnaire Results

This shows that more I have more information on females than on males and therefore it may be advisable that I take females as my target audience as I know more about what they expect and want from a music magazine.

 

From this I can see that everyone that took my survey were between the ages of 14 and 20. This means that I only have the preferences of this age group and will need to use this age group as my target audience.

From this question I can see that the majority of people that took my questionnaire rarely or never buy a music magazine. And only one person buys one every week. As people don’t buy magazines regularly I would need to include everything that they have voted for to make them want to purchase the magazine.

 

These results show me that all music is listened to. The most popular is R&B, today this I reflected in the UK top 40. Because all of these have been voted for, I would need to include information on all areas of the music industry but possibly concentrating on R&B and making that the main subject area. Hip hop, Indie and pop closely all have a very similar amount of votes and therefore would need to have equal amounts of information. Only two other types of music were specified and these were (fill in) and (fill in).

 

From these results I can see that I need to cover a wide range of topics to ensure that my target audience is entirely satisfied with their purchase of the magazine. Interviews got the most votes and therefore will be included in my magazine. Second from top was the music chart which wouldn’t take up much room in the magazine.

This shows that only red white and green should definitely not be chosen. The two favourites were ‘red, white, black and yellow’ and ‘black, white and pink’. The choice of target market would influence which colour scheme would be best to use because if the magazine was aimed at males they wouldn’t be drawn to a magazine that had the colour scheme of ‘black, white and pink’ therefore ‘red, white, black and yellow’ would be used to satisfy the costumer.

This shows that an equal share pictures and text should be used throughout my magazine.

From my target market research I can conclude that my magazine will be aimed at older teenagers/young adults of both genders who have a wide interest in music related topics. I will be focusing on a wide range of music genres in little detail as I found out my main target audience is interested in all areas but I will be mainly focusing on R’n’B as my results suggest that this is the most popular music choice. From my questionnaire results I can see that my target audience expects a wide variety of articles but mainly interviews, gossip and music chart. These articles will all need to be up to date with the latest information. I feel that the front cover of my magazine should be keep quite ordered and a simple colour scheme should be used and my target audience agree with this, an equal share of text and pictures will be used throughout my magazine as this is what the preferred.

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xfactor magazine analysis

Front cover analysis: following the route of the eye, we see the logo for the magazine, the main image and the smaller images. It also shows three clear sections, the mast head, the main storyline and the smaller stories.

This magazine is going to appeal to anyone who likes the xfactor, which tends to be teenage girls and using images of the contestants and past contestants (JLS in this case) is makes them want to know more about what they have been getting up to.

The fonts on this cover are very bold and basic, but make the text very easy to read. The font also tames the colour scheme down. Because the colour scheme is quite a mix of colour, the simple font makes the cover easier to read. The colour scheme used is, black, green, white, pink and yellow. All of these colours emphasise certain parts of the cover.

The main storyline is the storyline of Katie. Over the last few weeks people views of Katie have contrasted dramatically and this would be a very incising topic for keen xfactor viewers an therefore would encourage people to buy the magazine.

 top of the pops analysis

Front cover analysis:

On this particular example of magazine, when following the route of the eye you see nearly every part of the magazine. Starting with the most important bit, the masthead to show the reader which magazine it is. This is very unusual because usually just the most important bits are put where the route the eye would follow is.

The masthead of this magazine ties in with the colour scheme of the whole front cover. The style is quite a complex font, but at the same time is it very read-able. Top of the pops magazine used the same font for many years and this has help to create an identity for the magazine and it is now very well known and recognised.

All of the storylines on this front cover are roughly of the same size and are in the same font so none of them are classed as the ‘main storyline’.  However the ‘You can be like Cheryl!’ story line is probably the main one. This is because it is in a pink circle which is a different colour to the rest of the page and it also relates to the main image.

The main image on the front cover is one of Cheryl Cole. This would automatically catch people’s attention if they were looking at the magazines in a shop because she is in the public eye and most people know of her, especially young teenage girls, as they may look up to her as a role model. There is a lot of other pictures, all of well known celebrities of which people would want to read about. All of these images are sectioned off to keep the cover organised and readable.

Although each story line is sectioned off, the cover still has a cluttered look about it. There are 8 main stories on the front, showing untidiness, like a stereotypical teenager. This shows that the audience is teenagers.

The colour scheme used on the cover is very basic, with mostly purple used and the odd bit of pink. The background is white to avoid people paying too much attention to the background and not the information that is on the front. This magazine would automatically catch the attention of a girly girl if she walked into a shop purely because of the colour scheme.

This magazine doesn’t have a separate contents page, but it does have page numbers on the front showing the reader where each article is that appears on the front. This is a unique feature to the magazine. Each number on the front is in a small black or white circle, and the only reason the magazine is able to do this is because of the amount of stories that appear on the front cover. Articles start straight from page 2.

Double page analysis:

The double page spread catches the audience’s attention straight away due to the title ‘behind bars’ this title makes the reader want to read the article because they will want to know what The Wanted have been doing to get a title like that. The title of the article links in with the band name because when someone if wanted they have usually committed and offence and warrant being sent to prison. The title is also in a very bold but basic font, it is slanted across the page and both of these factors add to the boldness of the title.

There is a very obvious colour scheme used on this double page spread, they use a grey background with red, white and black around the page. The outfits The Wanted are wearing fits in with this colour scheme and the whole theme of being behind bars.

The language used in this article is very informal like a teenager would expect from a magazine they would read. The sentences are short and sharp showing enthusiasm about the topic and a lot of punctuation is used to emphasise this.

The image created on this double page spread is that of fast pace worry like they are panicking about something. This is created through the theme, use of pictures, punctuation and the use of words.

The first magazine I am going to analyse is an issue of NME. 

Front cover analysis:

 Following the route of the eye we can see that it goes across the title, through the main image and storyline and finally crossing the list of artists that feature in the issue. These have been put along the route of the eye because they are the thing that the publisher wants the potential target market to see first. In the four hot spots we see some speech from the person in the main image, the main image, and the main article. These things are in the hotspots because that is where people tend to look with a quick glance.

The masthead is in a really simple font and has stayed like this for a long time so make the imagery of the magazine recognised. Underneath the main mast head is the words ‘new musical express’ which suggests that the magazine is going to give the reader up to date gossip within the music industry.

From the cover we get the impression that the magazine has a target audience of both male and female teenagers. This is suggested because there are images of both male and female artist on the front cover and because most of the articles will be about the latest music. On the other hand, NME would gain all of its target audience because not all teenagers like the music featured.

The main storyline is in a much larger font that the rest of the story’s. The font used represents letters from a newspaper that have been cut out and stuck together. The colour of the font also shows this, because black and white are the colours used in a newspaper. Just above the main storyline is a quote in a similar font to the storyline showing they are linked other story lines in circles, this breaks them away from the main storyline and makes them stand out in their own individual way.

Dotted around the page are

At the bottom of the page is a list of band names, this would help to attract people to buy the magazine because if there is a band or artist that they are interested in then they would want to find out why they are in there.

Above the masthead is a black banner that has an article in that many people would be interested in; it is an article about the arctic monkeys, one of the most famous British fans.

Finally, the colour scheme used is very masculine and basic. Black, red, white and yellow have been used. A white background has been used so that everything else stands vibrant from the background and doesn’t blend in.

Contents page analysis:

The principle of the contents page is to inform the reader as to where they can find certain things that they might be interested in within the magazine. To do this effectively it needs to be clear and easy to follow, and NME’s contents page does this. The contents page continues the colour scheme from the front cover to show consistency in the magazine. Because the background is white, readers do not get distracted from the text.

The contents page consists of a band index, this is for the readers convenience. The main contents section has arrows next to the articles that appeared on the front cover.

At the bottom there is a black band with information about subscribing to NME. This is in black because it stands out off of the white background and entices people into subscribing to NME because of the incentive of saving money.

Double page spread analysis:

The double page spread is split into two A4 pages, the first consists of the title covering the majority of the page, followed by the text of the article and the second A4 page is purely the image related to the article.

The article’s title brings the same font as what was used on the front cover; this shows that the typical look is being carried through the magazine to show professionalism. As well as the title being in the font, Lily Allen’s name is also in it – this makes it stand out from the rest of the text.

The picture of Lily Allen is asymmetrical and on the far right hand page. This leaves the rest of the space clear for text and allowing a non-cluttered image to be portrayed. The text is written in four columns like in a newspaper, it is also started in a drop capital. In the article, the language used is informal, as though a friend is talking to their friend. This supports the idea of the magazine having target audience of teenagers.

The image of Lily Allen that is used ties in with the colour scheme. She is wearing a masculine tartan shirt and standing with her hands on her hips with her wrists facing forward showing her tattoo. This shows that she isn’t all sweet like a typical ‘girly girl’.

Evaluation

http://www.scribd.com/doc/39313202/Evaluation-Final

Draft Cover, Draft Contents and Final Cover